The Power of YouTube

Global National news tonight ran a story about a lipdub done by a group of Cancer Researchers at McGill University.  You can see it here:

This is the power of social media.  The dancers and other performers include four of the most celebrated cancer researchers in the world and laboratory staff.  Stick around until the end and watch the credits and the bloopers.  The number of Doctors listed who participated  is astounding.  They have a belief and a passion and they take their message to the masses using a digital platform.  And for every hit on their video, their sponsor, Medicom,  donates money to the Goodman Cancer Research Centre.  I hope it goes viral.

Brilliant, I tell you.

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